E-commerce Performance
All markets · LT / LV / EEOnline Revenue
€42.8M
+18.4% vs. LY
Orders
612,470
+12.1% vs. LY
Conversion Rate
2.94%
+0.38pp vs. LY
Avg. Order Value
€69.90
+5.6% vs. LY
Sessions
20.8M
+7.3% vs. LY
Return Rate
14.2%
-1.1pp vs. LY
Monthly Online Revenue
Revenue in €M€6.1Jan
€5.8Feb
€7.2Mar
€7Apr
€7.9May
€8.8Jun
Sessions by Device
68%
Mobile share
Mobile · 68%Desktop · 24%Tablet · 8%
Traffic & Revenue by Channel
| Channel | Sessions | Share | Revenue | Conv. rate |
|---|---|---|---|---|
| Organic Search | 7.9M | 38% | €15.2M | 3.11% |
| Direct | 4.6M | 22% | €10.9M | 3.74% |
| Paid Social | 3.3M | 16% | €6.1M | 2.28% |
| Paid Search | 2.5M | 12% | €5.4M | 2.86% |
| Email / CRM | 1.7M | 8% | €3.6M | 4.02% |
| Referral | 0.8M | 4% | €1.6M | 2.05% |
Conversion Funnel
Sessions20,800,000 · 100%
Product Views12,480,000 · 60%
Add to Cart2,496,000 · 12%
Checkout Started1,040,000 · 5%
Orders612,470 · 2.94%
Revenue by Market
Lithuania€21.4M · 298,120 orders · AOV €71.80
Latvia€11.6M · 168,940 orders · AOV €68.60
Estonia€7.7M · 112,310 orders · AOV €68.20
Cross-border EU€2.1M · 33,100 orders · AOV €63.40
Mobile drives 68% of sessions but only 54% of revenue — closing the mobile checkout gap to desktop parity is worth an estimated €3.9M annually.